Our Practice
About Initial Rose
A bridge between distinctive pieces and those who understand them
Each year, Initial Rose draws on the knowledge of exceptional artisans to create objects designed to move with the way people live. Freedom, originality and sustainability come together in every piece we bring forward – objects made to accompany a life in motion.
Creativity, Innovation and Originality at the Heart of What We Do
Since its founding, Initial Rose has pursued a single, continuing purpose: to serve as a bridge between the makers of these objects and the places they are meant to reach.
Initial Rose Around the World
If every Initial Rose client were part of a single community, that community would know no borders. For the clients who place their trust in us, both those we already know and those we have yet to meet, Initial Rose welcomes them as a true Maison of Objects – online, and through a network of partner locations across the world. Each partner curates its own selection, so the character of the collection changes with every place it is discovered.
The Founder
Initial Rose is shaped by work centered on individual context, service design, and customer experience. Founder Yoshihiko Iizuka developed this approach through a Tokyo-based, appointment-driven mobile detailing practice and later through customer experience and service design work
A Practice Built on Judgment
Initial Rose develops a limited number of relationships at a time, most often through direct introduction. Our aim is never simply to make an introduction, but to understand what genuinely matters to the people we work with and to remain closely engaged as the relationship develops. That, in the end, is the discipline we practice: to consider another party’s interests with the same rigor we apply to our own, and to regard courtesy as an expression of judgment – never a substitute for it.
Initial Rose